![]() Since 2008, he has worked for Moët Hennessy, as Sr. Moving to the US in 1996, Glaser was responsible at Heineken USA for leading the development and national launch of Heineken Premium Light in 2006, the company's most successful brand-extension. "We are confident that Andy will be able to make Purity Vodka an important player in the small, but fast growing ultra premium vodka segment in the US, as well as in Europe and Asia."Ī duel US/British citizen, Glaser gained his Masters in Marketing from the University of the West of England and served as an Officer in the Royal Marine Commandos. It says a lot about its potential and our long term commitment to our brand", says Göran Bernhoff, Chairman. "We are delighted that Andy has chosen to join Purity Vodka at a very exciting time. Also, it is sold in well known venues worldwide such as The Ritz in London, The Dry Martini in Barcelona and in The M1NT Club in Shanghai. In New York, Purity Vodka is sold at exclusive hotels and restaurants including The Mandarin Oriental, The Peninsula, Le Cirque, Serafina, Benoit, and The Soho Grand, and The Four Seasons Restaurant to name a few. Purity Vodka is also available on the US market, in New York, California, Nevada and Georgia where continued focus lies on developing sales and marketing in top class on-premise venues. Its geographical expansion has progressed rapidly over the past 18 months and Purity Vodka is now available in more than 20 markets, including China, Spain, Portugal, Switzerland, Germany, France, Taiwan, Britain, Sweden, Georgia and Kazakhstan. Purity Vodka comes to life in small batches at the 13th century castle Ellinge, just north of Malmö in southern Sweden and is marketed as an ultra premium vodka. Glaser will be responsible for developing the Purity brand and increasing its distribution, initially in the US, and is expected to take control over the brand's global operations within 12 months. market having led marketing for Heineken and most recently business operations at Hennessy Cognac. Glaser will be based in New York and has extensive experience in successful brand development in the U.S. Velvety smooth with subtle sweetness, lots of minerals and a delicate spicy finish with hint of licorice.NEW YORK, Ap/PRNewswire/ - The world's most awarded ultra premium vodka, Purity Vodka, announced today that it has recruited Andy Glaser from Moët Hennessy as its new Chief Executive Officer. The remaining spirit is so pure that no filtration is necessary, leaving all the natural flavors and character in the vodka. During the thirty-four distillations, ninety percent of the liquid is lost. Unlike other vodka producers, Purity has developed a still designed specifically for vodka production. Combining heritage and innovation, Purity Vodka comes to life in a proprietary pot still at the Purity Vodka Distillery at Ellinge Castle in the south of Sweden. A slightly out of balance sensation you might say. It is full-bodied, complex and loaded with character yet, nevertheless smooth and sophisticated. Daring to stand out from the crowded cluster of neutral, mainstream vodkas, Purity has not been made to please everyone. ![]() Purity Vodka is the result of a long lasting quest to redefine vodka, bringing character to a spirit which by tradition is more one of image and style rather than substance.
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